Do you think those who subscribe will really be as committed print readers as, you know, real print readers? Without that they are never going to pay. Has anyone else downloaded the New Zealand Herald app for ipad? This is just retarded. Why would I want a hard copy of the paper? Why didnt Fairfax Digital insist on producing the IPad app for this and applying a more sensible pricing structure? In these attempts to grab just a few more print readers, Fairfax risks alienating those precious potential new iPad customers with its bizarre pricing tiers in one of several ways:.
Latest News, a feed of the latest breaking stories published by the SMH newsroom Experience exclusive access to the SMH iPad app free for the first month. Read reviews, compare customer ratings, see screenshots, and learn more about The SMH for iPad.
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Video: Smh new ipad app Unbelievably Useful iPad Apps
on the go follow these 3 simple steps to download the app on your iPad.
Charlie 26 Jul 10 What Dave 23 said is on the mark. Billy C 26 Jul 10 Can you buy the app and then ask them not to deliver the paper?
You can use it on any data plan.
Most …nay all large corporates need to be able to share digitised information freely and AFR have made this impossible hence they lose more market share to The Australian and Business Spectator. That might go down much better! As you have said Tim, they are using this app defensively to protect their business, since they arent innovative enough to roll with the market, or look to change their current model of publishing.
But no, they seem determined to march right on to extinction with barely a glance to the right or left.
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Extend your subscription with Apple News, available on iPhone and iPad. The fast loading News app from Apple offers a magazine style layout for a seamless. The SMH App for Tablet brings together the best of the newspaper and online to take your news reading experience to another level. From July 2nd we will be.
Curious Pink 31 Jul 10 am wondering if occurre d to any of the above that the evidence of profit in the app biz for news media has yet to emerge.
Tim Longhurst 24 Jul 10 Great story, Tim.
Why would I want both the print and digital version? This is just retarded. This one should be withdrawn until they get it right. Do you think those who subscribe will really be as committed print readers as, you know, real print readers?
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane Mumbrella
I want the digital version.
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|This one should be withdrawn until they get it right. As you have said Tim, they are using this app defensively to protect their business, since they arent innovative enough to roll with the market, or look to change their current model of publishing.
The Guardian is rapidly going broke and it has by far the best digital strategy with the possible exception of The New York Times. No wonder John B Fairfax retired last week from the board — it must have been finally too sad to watch. The Age still is still there as are most other Australian newspapers.
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Data on The SMH for iPad and other apps by Fairfax Digital. So yesterday Fairfax launched its Sydney Morning Herald iPad app. New customers in New South Wales and ACT can access the app by.
This has caused the app functionality to be terrible since they didnt get any input from their digital department who actually are in touch with this audience, but more importantly have worked on similar iphone apps projects before, and learnt the lessons already.
Sounds incredibly similar to the massive balls up that Fairfax have made with the AFR. Clunky and not intuitive. But, if you have a telstra data plan you are still charged for the download, so with a 75mb file, you will use your for example 1gb monthly allowance in 13 days.
Video: Smh new ipad app New intro smh
Rune-readers think that crossroads is coming.
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|Of course in an on-line edition, we can have content linked in all sorts of fashions, ads on rotation etc — which is why they are not counted as circulated copies but are measured via impressions.
Most Discussed 77 Comments Ten reveals first major rebrand in 27 years: Why would I want both the print and digital version? Giving away newspapers is a fair marketing exercise, and the newspapers need avery promotional and marketing channel open to them. Damien 26 Jul 10 The merits of placing a former print editor to be in charge of their app strategy and implementation is already proving to be a disaster for Fairfax.